Activity: gather 2 examples of treatments/ pitch packs for film and animation – Identify 3 strengths and weaknesses for each pitch pack

strengths:

  • episode examples
  • shows the character’s personalities well and their future developments
  • very compelling

weaknesses:

  • unorganized – all over the place and a bit incoherent
  • no storyline?
  • lack of visuals

strengths:

  • really great visuals and character descriptions
  • environment is fleshed out and coherent
  • lots of concept art

weaknesses:

  • too many side characters
  • too long
  • can be confusing
marketing motion graphics – corporate memphis – shelly and nadine

Pros:

  • Simple and minimalistic due to more of the reliance on shapes. This also means strong silhouettes.
  • Easier to rig and animate.
  • Popping colors are typically used so feels more captivating over textures (easier to be cohesive)
  • The simplicity could also mean more room for experimenting such as with masking and textures.

Cons:

  • Strong association with commercial work and marketing, hard to engage an audience.
  • May be too simple, not as much room for personalization.
  • Expressions could be more limited due to the more geometric forms.
painterly 3D – shelly and nadine

Pro:

  • more room for personalization and experimentation in terms of texture and overall style.
  • Could rely more on using low poly models and allowing the textures to do more of the work.
  • Graphic novel like, adhering to trends and art that we are familiar with prior to the concept of 3D.
    Cons:
  • More time consuming as its more handcrafted.
  • more difficult to be coherent with a team and gain that sense of uniformity.
  • larger skill set required